The Middle East & North Africa Franchise Association (MENAFA) is a membership organization of franchisors, franchisees, and service providers. As the only regional industry association serving the $30 billion franchise sector growing at a rate of 27% annually in the MENA region, MENAFA is a one-stop shop for anyone considering new business opportunities in the franchise sector. We widely represent those concerned with promoting high-quality franchising both in the MENA region and around the world.
At MENAFA we commit ourselves to a state-of-the-art promotion of the franchising industry as a tool for economic & human development throughout the MENA region. The central goal is to build the foundation needed to make MENAFA a credible and effective association that will deliver and add value to the franchising industry in the MENA region. MENAFA focuses on the key benefits to the franchising industry in the region, as well as promoting growth and expansion regionally and globally through our wide and comprehensive networking opportunities.
MENAFA’s vision is to be recognized internationally as the complete resource for comprehensive advice and support for effective business format franchising in the Middle East and North Africa for the benefits of economic development.
MENAFA’s mission is to bring together the best practices of franchising as these affect each Member country and thereby to protect, enhance and promote franchising through government relations, public relations and educational programs.
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