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Thursday, November 06, 2014 - Dubai

Silver Peak: Get to Know

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Silver peak 2014 11 1 channel me pg64 bhaskar peruri

What’s your career history to date? How did you end up working in Dubai?
I started as a systems engineer in Bahrain and, after a couple of years, I moved on to work as a technical consultant. When working as a technical consultant, I was asked to generate revenue for the company, so I then began working as a technical sales consultant. Since then, I have traveled to India and Australia setting up companies for SI. After I joined Packeteer Inc. to head the South East Asia region, the company wanted me to develop the Middle East region based on my previous success in Asia.

If you could improve one thing about the channel business, what would it be?
One thing I have noticed in Channel Middle East is that the company seems satisfied merely selling boxes or licenses rather than a solution. Channel ME needs to earn quick revenue and is therefore seemingly not interested in investing time and money in an effective solution available on the market. A solution is everything, and it is precisely what the channel lacks.

What product or technology should the channel watch out for this year?
Virtualization is still a great technology that the channel should be watching for, and if the channel does not pursue this, the company will be out of the enterprise business. Database and file security is also a technology that the channel should be keeping an eye on.

What is your proudest career achievement to date?
I have always worked for smaller and less well-known technology vendors, as I like to build strong businesses and grow companies. My proudest moment to date was building a complete reseller and customer base from zero to a $1 million business for Packeteer Inc. in both Asia and the Middle East.

What is the best piece of advice you have been given?
Listen to yourself, and if you believe this is the best way to go, do so and don’t listen to what the others have to say.

What is the biggest mistake you have ever made since working in the IT market?
Moving from India to Dubai, as India has grown much faster than the Middle East has in terms of technology and the country.

Which IT company, other than your own, do you most admire and why?
I really admire VMWARE. It changed the entire mindset of every IT professional and the industry, too. Virtualization has created so many options and technologies based on it.

What is the biggest challenge facing the Middle East IT channel?
Focusing the channel’s attention on new solutions and having it spend additional time and labor resources on these solutions. We have to spend a great of time and effort on making the channel understand that solutions would increase its bottom line and generate service revenue.

What’s your favorite thing about the company you work for?
It is a small and young company with a vision, and the team members I work with are dedicated and supportive.

What sort of interests do you have outside of work?
Cooking, sports (any), and family are the three things I love the most.

E-MAIL US: info@tcf-me.com

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