The amount of unstructured data—freeform information that does not fit neatly into databases organised by fixed categories—is exploding.
By 2022, 93% of all digital data will be unstructured, IDG Research predicts. Much of this will be corporate data, including email and text messages, audio files of customer service recordings, video files of YouTube uploads, text files of Word documents and PDFs, social media posts and more.
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